Image courtesy of Meg Lowe
After many years of living and breathing the world of nonprofit development, and especially in my role as Director of Major Gifts and Corporate Relations here at The Pachamama Alliance, it has become abundantly clear to me that development is so much more than just fundraising.
Development is an opportunity to support the creation of community–a community of partnerships with advocates and supporters who lend their hearts, voices, and yes, their financial support in solidarity with a mission.
The Importance of Partnerships
In an effort to not overtax our community financially, we are in the midst of increasing and nurturing our efforts to collaborate and showcase our Affiliate Partners program. This program supports partnerships that are financially driven, but also ones where partners spread our message to their networks and communities.
This outreach is priceless–after all it takes a village to drive a successful mission! We are so proud and humbled to be in partnership with socially conscious businesses that are eager to share our message with their audiences–all in an effort to facilitate discussions and actions around creating a just, sustainable and thriving world for all.
The Pachamama Alliance currently has many partners in the for-profit and not-for-profit world. Over the next year, we plan to increase those numbers and find ways to highlight these ever-important partnerships, such as via our social media accounts, website, and other communications efforts.
Expressing Our Shared Commitment
What Partnership Means
So what is a partnership? By definition it is an arrangement where both parties agree to cooperate to advance a mutual interest.
The amplified reach and common voice that affiliate partnerships provide make them an important tool for achieving our mission of changing the dream of the modern world, preserving the Amazon rainforest, and advocating for indigenous rights.
These partnership arrangements empower each party to illustrate their common commitment to create a better world. We are very fortunate that many of our affiliate partners express this commitment by donating a percentage of their annual revenue to our mission.
Meet Our Affiliate Partners
One such partner is Yarok, a socially responsible business founded by hair stylist Mordechai Alvow to produce nourishing, eco-friendly, and effective hair and scalp care products. By providing a percentage of proceeds and advocating on our behalf as in the above recent video, Yarok and similar businesses are taking a firm and public stand to support the rights of Amazonian indigenous communities and of Nature herself. We are pleased to call these partners our friends!
